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In this Issue
  • State of the Industry | January 18, 2016
    Richard Smullen, CEO, Pypestream
    Customer experience is the one area a business can truly differentiate itself from its competitors. In 2016, as businesses finally realize the value customer experience yields for their bottom line, we’re likely to see some exciting innovations. Customers now have more choice than ever... Read More
  • Featured Columnist | January 12, 2016
    Sarah Simon , Confirmit
    What is a stakeholder?In the customer experience discipline, stakeholders are individuals impacted by the actions taken in managing and improving the customer experience while providing necessary support for customer experience success. Who are your stakeholders?The potential universe of... Read More
  • Featured Columnist | January 11, 2016
    Mark Johnson , Loyalty360
    Last year, Amtrak officials wanted to revamp and simplify their Guest Rewards loyalty program. Those changes will become effective later this month. Loyalty360 caught up with Vicky Radke, Senior Director, Amtrak Guest Rewards to learn more about the company’s thinking behind the revisions... Read More
  • Best Business Practices | December 11, 2015
    jim Tierney , Loyalty360
    Many marketers, intentionally or not, complicate matters that often lead to unfulfilling customer experiences. Keeping things simple and easy to follow for customers usually always leads to memorable customer experiences. Just ask Hertz. Jeff Foland, Senior Executive Vice President... Read More
  • Technology, Trends & Rewards | April 01, 2015
    GameStop has never had a problem when it comes to customer engagement, customer experience, and brand loyalty. Now, it wants to further engage its loyal customers via digital technology.Loyalty360 caught up with Charlie Larkin, Senior Director of the GameStop Technology Institute, to discuss the... Read More
  • State of the Industry | March 09, 2015
    Innovative brands like Chevy are beginning to look beyond the confines of its own industry to curate the personalized customer experiences that drivers want. Competition among automakers has always been fierce. But new market forces, emerging technologies, and shifting expectations are continuing... Read More
  • State of the Industry | February 01, 2015
    Customers at the International House of Pancakes (IHOP) show their brand loyalty every day, according to Kirk Thompson, Vice President of Marketing for IHOP. For them, IHOP is always top-of-mind and leads their respective consideration sets.Loyalty360 caught up with Thompson for a fascinating... Read More
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