Please enter your username or the email address associated with the account so we can help you reset your password.
I'd feel compelled to apologize to Abraham Lincoln for my title, but he didn't originate the other, more common use of this phrase. You see, "a house divided" as a concept was biblical and Lincoln, being an avid reader of said book, knew a best practice when he saw one.
A house... Read More
Brands that truly focus on their customers’ needs and desires can stand out, differentiate themselves, and create loyalty and profitability. Paying lip service to these goals won’t cut it so brands have to dedicate themselves to satisfying their customer base on a daily basis... Read More
Every marketer wants to know the secret to operating a successful rewards program because that knowledge can help support and drive brand identity and affinity.
Ryan Draude, Senior Director, Loyalty Marketing, Choice Hotels International discussed with Loyalty 360 what he considers to be the... Read More
Kelly Passey is EVP of Business and Product Development for Access Development. Below he shares his perspective on customer experience, loyalty and the trends influencing the industry today.
What is your customer philosophy and how does this perspective help influence the customer... Read More
For many loyalty programs, mobile marketing offers the potential to explore new heights in record time, creating positive customer experiences and ensuring customer loyalty. Like building a house, your loyalty program has a solid foundation, but needs to be up to code before construction on... Read More
Shoveling snow, grocery shopping, folding laundry, some daily activities just don’t scream fun…but maybe they should. We’ve all heard about gamification– using game design elements to drive desired behavior while making life a little more enjoyable. While... Read More
The emergence of the mobile wallet is about to change everything. Maybe not this year or next, but within five years it will happen. Consumer’s expectations of loyalty programs will change, marketers will have unprecedented opportunities to track and motivate consumer behaviors and the... Read More
Often retailers and other organizations don’t understand how banks make money on credit products offered to their customers (like private label and cobrand cards tied to loyalty programs) and how value is created. This gap in understanding limits the value partners can realize over... Read More
Successful brands are focusing on their loyalty members’ desires for control, price, personalization, real-time rewards and gratification, as well as the ability for immediate redemption.
Vicki Kubota, group account director for ICLP’s San Francisco office highlighted some... Read More
Loyalty Expo speaker, Mitch Kennedy, executive vice president of All Digital Rewards, shares his perspective on customer loyalty and how the Loyalty Expo will influence the future of marketing. Why do you feel the Loyalty Expo is an important event?Kennedy: I call it the &ldquo... Read More
Brands always want to gain the upper hand on customer engagement. Forging meaningful relationships with customers is the key to success for any brand.
Debra Ellis, president of Asheville, NC-based Wilson & Ellis Consulting, shared her 10 Tips for Better Customer Engagement with Loyalty 360... Read More
Take a look at the retail landscape around you. No matter where you direct your gaze, you’ll see a company or brand engaging in some kind of charitable activity or cause marketing initiative.
One example is L.L. Bean donating $1 million to the National Park Foundation through its Million... Read More
Loyalty 360 invited Loyalty Expo speakers, Adam Russell, Group Vice President - Consumer & Small Business Credit Card, SunTrust Bank and Chuck Christianson, Group Vice President - Sales & Strategy, Affinion Loyalty Group to share their perspectives on customer experience and the... Read More
As a retailer, it’s good to make friends with your customers. It’s even better when you can build loyalty and foster long-lasting relationships. According to The Gartner Group, 80% of your sales will come from 20% of your existing customers.
As a central part of the checkout... Read More
Most loyalty efforts focus on what happens post-sale. And while a robust post-sales relationship marketing program is critical in developing customer loyalty, your customer acquisition strategy can be one of the more effective levers in building a high value customer base.
If you’ve... Read More
Retail marketing consultant Mary Portas recently said that, “our town centres are like old friends that we don’t have a lot in common with any more. We used to look forward to seeing them on a Saturday, but now we find it a bit of a chore. We try to keep the friendship going for old... Read More
Why use SMS for Marketing and CRM?
Using SMS for marketing or operational purposes will allow you to send messages directly to your customers’ mobile, meaning that you can contact them wherever they are. This immediacy means that your message can be timely and relevant creating sticky... Read More
Experiences. Every day we have thousands of experiences, but only a few that really stand out, that really make an impact. Impact most likely comes in one of two forms – 1) very positive - happy or pleasant or 2) negative - disturbing or frustrating. As... Read More
What is the Holy Grail for business? Customer loyalty. Rather, true loyalty that is undying allegiance to a brand or product. Establishing true loyalty is the ONLY way to create a sustainable competitive advantage. So, how does a business achieve true loyalty? They have to... Read More
Al Bhakta, CEO of Genghis Grill Franchise Concepts, sat down with Paytronix for a one-on-one interview that delves into how important data is to the chain’s sustained growth and plans for future expansion.
Paytronix: Tell us a little about Genghis Grill. What makes it special?
Bhakta... Read More
Online customer service can either make a customer more engaged and more loyal or drive him to a competitor because the online service doesn’t provide the help needed. John Chmaj, senior practice director, knowledge management strategy, for KANA, discussed the seven best practices to... Read More
A Forrester Report and CMS Wire critique reiterates a point which Kobie has endorsed for quite some time in our efforts to educate clients and the loyalty industry. There is compelling evidence suggesting that consumers increasingly expect an enhanced brand experience,... Read More
Loyalty 360 invited Loyalty Expo speakers, Jennifer Schmitt Director of Customer Excellence, Glenda Cardenas Marketing Manager, Customer Excellence and Linette Myland, Marketing Manager, Customer Voice for Siemens Building Technologies to share their perspective on how the customer experience... Read More
Customer loyalty was a top theme at the recent National Retail Federation Big Show, where thousands of retailers gathered to discuss trends and learn from the industry’s top names.
This theme frequently overlapped with another important topic that is linked to loyalty: a strong focus on... Read More
I remember speaking to a department store retailer many years ago about what exactly customer loyalty was, and he said to me, “Loyalty? If you want loyalty, buy a dog!” I have never forgotten that phrase, and it still makes me laugh. What does having a loyal customer mean? In sports... Read More
December 2015 Online Issue
November 2015 Online Issue
October 2015 Online Issue
September 2015 Online Issue
August 2015 Online Issue
July 2015 Online Issue
June 2015 Online Issue
1st Quarter 2015
May 2015 Online Issue
April 2015 Online Issue
March 2015 Online Issue
February 2015 Online Issue
January 2015 Online Issue
4th Quarter 2014 Issue
December 2014 Online Issue
3rd Quarter 2014 Issue
November 2014 Online Issue
October 2014 Online Issue
September 2014 Online Issue
August 2014 Online Issue
2nd Quarter 2014 Issue
June 2014 Online Issue
May 2014 Online Issue
April 2014 Online Issue
1st Quarter 2014 Issue
March 2014 Online Issue
February 2014 Online Issue
4th Quarter 2013 Issue
January 2014 Online Issue
December 2013 Online Issue
November 2013 Online Issue
October 2013 Online Issue
3rd Quarter 2013 Issue
September 2013 Online Issue
August 2013 Online Issue
2nd Quarter 2013 Issue
July 2013 Online Issue
June 2013 Online Issue
May 2013 Online Issue
April 2013 Online Issue
1st Quarter 2013 Issue
March 2013 Online Issue
February 2013 Online Issue
January 2013 Online Issue
4th Quarter 2012 Issue
December 2012 Online Issue
November 2012 Online Issue
3rd Quarter 2012 Issue
October 2012 Online Issue
September 2012 Online Issue
August 2012 Online Issue
July 2012 Online Issue
2nd Quarter 2012 Issue
1st Quarter 2012 Issue
4th Quarter 2011 Issue
3rd Quarter 2011 Issue
2nd Quarter 2011 Issue
1st Quarter 2011 Issue
4th Quarter 2010 Issue
3rd Quarter 2010 Issue
2nd Quarter 2010 Issue
1st Quarter 2010 Issue
4th Quarter 2009 Issue (II)
4th Quarter 2009 Issue (I)
3rd Quarter 2009 Issue
2nd Quarter 2009 Issue
1st Quarter 2009 Issue