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Many marketers, intentionally or not, complicate matters that often lead to unfulfilling customer experiences. Keeping things simple and easy to follow for customers usually always leads to memorable customer experiences. Just ask Hertz. Jeff Foland, Senior Executive Vice President and Chief Revenue Officer at The Hertz Corporation, participated in a compelling Q&A with Loyalty360 to discuss a variety of factors that drives the company’s customer experience, customer engagement, and customer loyalty efforts.