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Multi-Brand Marketing and How to Create Loyalty

Consumer LoyaltyConvenience.  Saving Time. Unique Experiences. – These are three key things that consumers look for in the brands they shop (or frequent).  Marketers are aware of these desires and preferences and are incorporating features like experiential rewards into their loyalty programs to help fulfill these needs.  Periodically modifying your rewards program, positioning your loyalty program as a

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What is the most important way you differentiate your loyalty program from your competitors?