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Last year, Amtrak officials wanted to revamp and simplify their Guest Rewards loyalty program. Those changes will become effective later this month. Loyalty360 caught up with Vicky Radke, Senior Director, Amtrak Guest Rewards to learn more about the company’s thinking behind the revisions to its loyalty program. Can you talk about Amtrak’s efforts around CX, customer loyalty, and customer engagement and how they have changed in the past year or two?

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