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Getting to Know Your Executive Stakeholders

What is a stakeholder?

In the customer experience discipline, stakeholders are individuals impacted by the actions taken in managing and improving the customer experience while providing necessary support for customer experience success. 

Who are your stakeholders?

The potential universe of stakeholders is enormous (investors, customers, employees), and I often argue that a truly successful CX program should impact every single employee to some degree, as well as all....

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