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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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  • 6 Factors for Choosing Digital Marketing Tools
    By: Kenny Mossman ,Kentico Software , Kentico Software LLC

    Are you meeting customer expectations in the multichannel world?With the plethora of instant information at their fingertips, customers are taking much more control over...Read More

  • brandbites: What Keeps CMOs Up at Night? Vol 2, Issue 2
    By: Loyalty360 , Loyalty360

    Loyalty360 prides itself on offering unique and exclusive brand content to its faithful and engaged audience. Here is another fascinating edition of brandbites...Read More

  • How to Use Data Analytics to Move Customer Loyalty
    By: Cogensia Team , Cogensia Loyalty Solutions

    In today’s information age, it pays to get to know your customers. Today, businesses of all sizes are collecting customer information and leveraging data...Read More

  • Mobile Loyalty Ebook Whitepaper
    By: Loyalty 360

    This is a test This is a test This is a test This is a test This is a test This is a test This is a test This is a test This is a test This...Read More

  • 7 Email Campaigns To Make Your Loyalty Program Matter More to Members
    By: a c ,Reid Sorenson & Julie Leicester, Aimia , Aimia

    A loyalty program without a set of communications to make it work is like having a beautiful tenor serenade an empty forest. Just as the quality of a tenor&rsquo...Read More

  • Throwing Off Sparks: Reigniting Retail Programs
    By: Erin Raese, Aimia , Aimia

    As anyone in a long-term relationship can attest, sometimes you have to work hard to keep that special spark burning. Relationships are never static. A personal...Read More

  • Building Stronger Customer Relationships with Sainsbury's: Embracing Customer Data to Deliver Business Transformation
    By: David Buckingham, i2c: Mike Coupe, Sainsbury’s , Aimia

    After losing significant market share to its key competitor, in early 2004 Sainsbury’s recruited new Chief Executive Officer Justin King to lead its recovery...Read More

  • The Road to Rewards
    By: Fuel Rewards Team , Fuel Rewards

    U.S. retailers and merchants face numerous options when deciding which incentives to offer their customers. A serious lack of hard data around which incentives and rewards programs consumers prefer...Read More

  • Demystifying Brand Loyalty Among Baby Boomers
    By: Crowdtwist Team , CrowdTwist

    The 2015 CrowdTwist Loyalty Program Report study was conducted in June 2015. A sample of 1,208 North American consumers ages 18 to 69 participated in this study through an...Read More

  • How to Promote Your Referral Program: A Few Hot Tips
    By: Extole Team , Extole

    Referral marketing is the next channel for customer acquisition. Whether you are a large enterprise or an innovative new brand, online referrals can help you increase...Read More

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What is the most important way you differentiate your loyalty program from your competitors?