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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.
Are you meeting customer expectations in the multichannel world?With the plethora of instant information at their fingertips, customers are taking much more control over...Read More
Loyalty360 prides itself on offering unique and exclusive brand content to its faithful and engaged audience. Here is another fascinating edition of brandbites...Read More
In today’s information age, it pays to get to know your customers. Today, businesses of all sizes are collecting customer information and leveraging data...Read More
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A loyalty program without a set of communications to make it work is like having a beautiful tenor serenade an empty forest. Just as the quality of a tenor&rsquo...Read More
As anyone in a long-term relationship can attest, sometimes you have to work hard to keep that special spark burning. Relationships are never static. A personal...Read More
After losing significant market share to its key competitor, in early 2004 Sainsbury’s recruited new Chief Executive Officer Justin King to lead its recovery...Read More
U.S. retailers and merchants face numerous options when deciding which incentives to offer their customers. A serious lack of hard data around which incentives and rewards programs consumers prefer...Read More
The 2015 CrowdTwist Loyalty Program Report study was conducted in June 2015. A sample of 1,208 North American consumers ages 18 to 69 participated in this study through an...Read More
Referral marketing is the next channel for customer acquisition. Whether you are a large enterprise or an innovative new brand, online referrals can help you increase...Read More