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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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  • ?Customer Centricity Index
    By: dunnhumbyUSA , dunnhumby

    The dunnhumby Customer Centricity Index (CCI) measures customers' perceptions of how well retailers meet their needs and wants.This report provides a ranking of the most customer-centric...Read More

  • L360 Case Study
    By: Loyalty 360

    This is a test This is a test This is a test This is a test This is a test This is a test This is a test This is a test This is a test This is a test ...Read More

  • Case Study: Nike Las Vegas
    By: GES

    GES teamed up with Nike to help create Nike’s largest retail footprint in the US. The new store changed its approach to literally envelope customers in the Nike brand, making the store...Read More

  • Harley-Davidson Extends Brand Loyalty Through Mobile
    By: 7 Media Group

    Brand: Fort Thunder Harley-Davidson & Central Texas Harley-DavidsonAgency: 7 Media GroupCampaign/program name: Integrated Mobile MarketingDuration: January 2010 to...Read More

  • First Data loyalty solutions for small Business help Mish Farms Compete With larger Programs
    By: Stuart Kiefer, Vice President, Loyalty at First Data

    Many small businesses struggle with building customer loyalty while competing with larger merchants. But Mish Farms, a local Pennsylvania beef retailer, took the...Read More

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