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There’s seemingly no end in sight for the rise and continued rise of the Skoda brand. Fresh from the Superb and Yeti being named as the UK’s top two most satisfying cars to own, Skoda has now been named the number one automotive brand for customer service.
The company topped the automotive tables in July’s UK Customer Satisfaction Index Summary (UKCSI), produced by the Institute of Customer Service. Skoda was also placed in the top 10 overall, across all industry sectors.
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The survey is based on the responses given by 9,000 individuals, with Skoda achieving an index of 85.6, putting the brand 4.7 points ahead of the car sector average of 80.9.
The Institute of Customer Service is an independent professional membership body for customer service. Its purpose is to improve customer experience and it boasts 400 organisations and 5,000 individual members.
David Allen, head of customer quality and network development for Skoda UK said:
“Customer service is at the heart of what we do. We appreciate feedback from organisations such as the Institute of Customer Service to validate the steps that we take to ensure that each and every Skoda customer has a positive experience.”
It’s proving to be a good year for Skoda, with the Czech company enjoying the most successful six months in its history between January and June, achieving more than 32,000 new car registrations. The range now consists of seven cars: the Citigo, Fabia, Rapid, Octavia, Superb, Yeti and Roomster.
And as the awards keep coming and the positive words keep flowing, we can safely say that the old Skoda jokes are now well and truly a thing of the past.