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Exciting Dimension to MasterCard Customer Experience

There are few customer segments as loyal and as passionate as those who follow the adventures and storylines interwoven throughout the superhero universe. These fans often follow the pursuits of their favorite characters across a wide range of channels and mediums including television, the big screen, comic books, action figures and numerous product lines of co-branded merchandise.
 
The new rewards card will also allow fans to choose from a list of several superheroes designed to showcase their favorite characters in action.
 
“Marvel fans will undoubtedly be delighted to carry and use these lively card images, and proudly show affinity for their favorite Marvel Super Heroes,” said Joe Quesada, Chief Creative Officer, Marvel. “The card designs creatively represent some of the biggest Marvel heroes and further emphasize what it means to show your Marvel pride on a day-to-day basis.”

 

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