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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement,
customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and
operations professionals in any industry.
Building business-to-business loyalty and channel loyalty requires unique marketing strategies aimed to maximize relationships with channel partners and business customers. Browse Loyalty360’s business-to-business loyalty and channel loyalty resources to find the insights your company needs to stay ahead of the competition.
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Browse Loyalty360’s content about the brands who are leading the way when it comes to customer loyalty. Stay on top of the latest news and research, and learn about the best practices, tools, techniques, partnerships and metrics that top brands are using to win loyal and profitable customers.
A brand is a valuable business asset; for some companies, it’s the most valuable asset. Creating, managing, nurturing and socializing a brand and its products with consumers is an ongoing endeavor that every part of the organization should live and breathe. It defines what you are and – if done properly – should help consumers get to know you and build a relationship with you. Browse Loyalty360’s resources for the latest news, best practices, research and insights related to Branding and Product Positioning.
The customer experience encompasses all interactions that a customer has with a business. Customer experience management is increasingly being recognized as playing a vital role in gaining and maintaining loyal customers. Browse Loyalty360’s customer experience resources for insight into creating an excellent customer experience that will lead to lasting loyalty.
How can brands best provide valuable content to their customers? Brand content is everything from blogs to videos to white papers that you provide to your customers that is engaging and useful to them in some way. Brand content supports what your brand stands for and creates a dialogue between you and your customers. Browse Loyalty360’s brand content marketing resources for best practices around brand content creation, sharing and curating.
Coupon marketing and location-based marketing methods such as daily deals have been embraced by today’s consumer. The next generation of coupon marketing is here and marketers are developing new methods to provide relevant, targeted and timely offers. Browse Loyalty360’s coupon marketing resources for the latest trends and tactics in coupon marketing and local marketing.
Customer relationship management enables businesses to build and measure individualized relationships with customers. Implementing a customer relationship strategy across the entire company is necessary for its success. Browse Loyalty 360’s customer relationship resources around the benefits, development and management of a positive customer relationship.
Corporate Social Responsibility (CSR) is the collective social obligations and endeavors of a business that go beyond making a profit and those prescribed by law. Today, many corporations’ use CSR initiatives to do good for society, but also to help express their identity and build reputation. Browse Loyalty360’s resources for the latest news, best practices and trends related to CSR.
Customer engagement aims to encourage customer loyalty and advocacy through all interactions customers have with a company. How do you begin the conversation with customers and then keep them interested and involved? Browse Loyalty360’s customer engagement resources for strategies to tackle the challenge of achieving a high level of customer engagement.
Great customer service that really increases customer satisfaction starts with a company-wide commitment of being customer-centric. Ultimately, customer service that enhances customer satisfaction is an essential step in garnering customer loyalty. Browse Loyalty360’s customer service and customer satisfaction resources for the insight you need to exceed your customers’ expectations.
So you’ve collected a bunch of customer data… now what? Analyzing customer data allows companies to better evaluate and target their customers. When you understand your customer data, you can move towards creating deeper customer relationships. Browse Loyalty360’s customer data analytics resources for the latest tools, tactics and technologies in customer data analytics.
Marketers can effectively and efficiently communicate with customers through a strategic mix of the many channels of digital marketing and direct marketing. Browse Loyalty360’s digital marketing and direct marketing resources to discover opportunities and strategies for reaching your customers and to understand what works and doesn’t work in digital marketing and direct marketing spaces.
The level of employee engagement within a company influences the commitment and desire of employees towards furthering both the happiness of customers and the success of the company as a whole. Browse Loyalty360’s employee engagement resources for strategies on initiating an employee engagement that will drive measurable results for your company.
Gamification is quickly growing to be more than an industry buzzword. Games, ratings, ranking and rewards are some of today’s most successful motivators of consumer behavior. Browse Loyalty360’s gamification resources to see how today’s top organization are using gamification to engage customers and make social experiences meaningful and exciting.
In today’s competitive market, a loyalty program or rewards program is a valuable element of any organization’s marketing efforts. But just because you have a loyalty program or rewards program does not mean that it works. Browse Loyalty360’s loyalty program and rewards program resources for best practices, case studies and much more around a the implementation and management of a successful program.
Having a mobile strategy is imperative in today’s digital world. From mobile websites to apps to mobile coupons, a strategic mobile strategy will help your company stay ahead of the competition. Browse Loyalty360’s mobile strategy resources for the latest developments, trends and technologies in mobile marketing, communication and engagement.
Digital wallet, gift cards, Near Field Communication (NFC), debit cards, prepaid… Point-of-sale (POS) possibilities and payment technologies are evolving to create an easier transaction and a better customer experience. Browse Loyalty360’s POS and payment technologies resources to keep up with the latest innovations and best practices in POS and payment technologies.
Social Media is all about communicating and building relationships with your customers. From social networking sites to blogs and everything in between, incorporating social media into your overall customer engagement strategy is a must for reaching your most valuable customers. Browse Loyalty360’s social media resources for the latest social media trends and technologies.
Voice of the Customer (VoC) offers collective insight into customers’ needs, aspirations, perceptions and preferences. Voice of the Customer initiatives help marketers better understand customers through the analysis of customer feedback and interaction data. Browse Loyalty360’s Voice of the Customer resources for a look into how Voice of the Customer is influencing the marketplace and getting results.
Howard Schultz has always been a visionary and innovator in creating peerless brand loyalty during his impressive career at Starbucks.Although Schultz is stepping down as...Read More
Millennials are often touted as the key segment that brands must effectively connect with because they represent the future of marketing.Yet, often overlooked is the baby boomer...Read More
The next time you walk into a shop, consider this:You may not be using your phone, but it is giving out a unique signal that the retailer may be monitoring. A face scanner may...Read More
Doug Zarkin, VP, Head of Marketing, Pearle Vision, believes the company’s iconic stature and focus on customer loyalty is clear.
Zarkin talked to Loyalty360 about the...Read More
Citi officials want to be where their customers are and, today, that is very often through digital engagement.On Jan. 27, 2017, U.S. Citi credit card members began scanning...Read More
Officials at Papa Murphy’s, the take ‘n’ bake pizza chain with more than 1,400 locations, always want to re-engage customers with compelling values whenever...Read More
There are few customer segments as loyal and as passionate as those who follow the adventures and storylines interwoven throughout the superhero universe. These fans often...Read More
Event DetailsEngagement & Experience Expo will take place Nov. 7-9, 2016 in Denver, Colorado.
The call for speakers is now open! For more information including guidelines...Read More
Artemio Garza, Chief Brand Officer for Driven Brands, which includes MAACO and Meineke Car Care Centers, is very optimistic about 2016 and talked to Loyalty360 about how customer...Read More
Chili’s Grill & Bar wanted to expand the benefits of its already successful loyalty program, My Chili’s Rewards. As a result, it partnered with Plenti, the first...Read More
Starbucks CEO Howard Schultz always knew that mobile customer engagement was a burgeoning tool for the company’s loyal customer base. It appears Schultz was prescient in...Read More
Paper coupons and plastic loyalty program cards are quickly becoming antiquated marketing tools. Those that insist on continuing to leverage such customer engagement...Read More
Vail Resorts CEO Rob Katz is very optimistic about his company’s ability to drive brand loyalty through geographic diversification and season pass products.Thirteen months...Read More
As more consumers go digital, so too are marketers seeking ways to incorporate innovative technologies to increase customer engagement. But since customer engagement...Read More