Please enter your username or the email address associated with the account so we can help you reset your password.
Who We Are
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best...Read More
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.
What We Do
Loyalty360 offers you a roadmap to engaging customers and driving loyalty through research, reports, webinars, conferences, news, expert articles, multimedia and more. We pride ourselves on our ability to continuously deliver relevant and timely customer loyalty and engagement marketing best-practice perspectives and industry thought leadership on a variety of topics.
Loyalty360 is the loyalty marketer’s association, and we strive to provide our members with the tools and resources they need to initiate and improve their loyalty marketing, engagement marketing and experiential marketing efforts.
What We’re All About
Loyalty marketing, engagement marketing, experiential marketing… no matter what you call it, it’s no secret that today, more than ever, companies need to create and nurture positive relationships with customers (and employees) in order to thrive.
Loyalty marketing today goes beyond traditional points and rewards programs. As companies continue to strive for the ultimate customer relationship, loyalty marketing is continually evolving to include engagement marketing, customer relationship management, experiential marketing, voice of the customer, data analytics and more. No matter the industry or size of a company, a loyalty strategy should be a top priority.
The current competitive landscape demands that marketers do more than just talk the talk to capture a loyal fan base; they must walk the walk by providing an outstanding customer experience. Building on engagement marketing efforts that encourage customers to talk about and communicate with a company, experiential marketing influences customers’ feelings and behavior.
Carried out well, experiential marketing efforts will positively impact brand awareness and brand image, drive sales and ultimately turn a customer into a loyal fan. Customer loyalty is a lifelong journey, beginning with engagement, influenced by the experience and ultimately secured with a brand’s loyalty marketing efforts.
4120 Dumont St.
Cincinnati, Ohio 45226
Predictive analysis has become nearly a necessity in acquiring and—more importantly—retaining today’s consumer. Pointillist’s behavioral marketing platform allows brands to track the customer journey, even across channels, to predict their next likely behavior. Using this...Read More
It was impossible not be thrilled by the sights and sounds of the Video Game Orchestra’s (VGO) recent performance at the Berklee College of Music. Picture, no feel, 30+ musicians on stage rocking out against a backdrop of pulse-pounding, phantasmagoric video imagery that ranged from...Read More
The Columbus Dispatch is not one to shy away from innovation. As the most trusted source of news and information in Central Ohio, this is a brand that has established generations of customer loyalty. But it also understands the need to evolve alongside the changing habits and expectations of...Read More
For many forward-looking marketers, effective customer engagement means creating a customer-centric culture that puts the brand at the heart of local communities. Too often today, consumers are beginning to feel disassociated and disconnected from the brands they engage with. Being a part of a...Read More
In today’s metric-driven marketing landscape, a company is nothing without its data. Just as important as gathering this data, however, is partnering with the right data management provider to compile this mountain of information in a way that can be used to improve CRM. RedPoint Global...Read More
Dunkin' Donuts uses big data and advanced customer engagement techniques to bring a 1:1 experience to millions of loyal followers every single day. In this respect, Dunkin Donuts is helping to set a new customer experience standard by exceeding the rapidly changing (and rapidly rising...Read More
In Choice Privileges, Choice Hotels has a staggeringly successful loyalty program that eclipsed the 25 million-member mark this year.
In an intriguing interview with Loyalty360, Robert McDowell, SVP, Marketing and Distribution for Choice Hotels, talked about bigger and better things to...Read More
FedEx Services wants to keep technology top of mind to create a compelling customer experience that drives brand loyalty.
FedEx, which earned Bronze honors in the Customer-centric Culture category at the Loyalty360 CX Awards at the 2015 Engagement & Experience Expo,
strives to...Read More
The movie theater industry is one that is built on customer experience. Especially considering today’s landscape, in which movie lovers can just as easily turn on Netflix or Hulu, the role of a movie theater is to provide a customer experience that can’t be replicated anywhere else...Read More
With approximately 980 branded locations across the county, Finish Line engages customers in nearly every U.S. state. An enduring commitment to the customer experience has seen the brand become a leading purveyor of high quality footwear and apparel, and its performance in this respect has been...Read More
Responding Effectively to the Voice of the Customer is Examined in Fascinating Session from Barclaycard
A new featured session focusing on responding effectively to the Voice of the Customer has been announced for the inaugural Loyalty Expo Europe forum, presented by Loyalty 360 – The...Read More
Turning Social Feedback into Increased Customers and Sales; and Moving Past Punch Cards Toward a Card-Linked Loyalty SolutionTwo new featured sessions focusing on transforming social data into increased customers and sales, and moving past punch cards toward a card-linked loyalty solution have...Read More
Orbitz Rewards, which is sure to take the travel industry by storm, launched today. In an industry full of rewards programs, it’s often difficult to differentiate – but not for Orbitz. By listening to its customers, Orbitz has done what many thought was impossible. &ldquo...Read More
J.D. Power Slated as Keynote Speaker; American Airlines, BNSF Railway Company, and Confirmit Show How to Use Technology in Voice of the Customer Programs Industry legend J.D. Power III, the founder of the highly respected and notable J.D. Power and Associates, is scheduled to deliver his...Read More
Olay and Iron Tribe Fitness Brands Added to List of Sessions Focusing on Customer Engagement and Loyalty.
Procter & Gamble’s Olay beauty brand and Iron Tribe Fitness will headline two new featured sessions focusing on customer engagement and loyalty at the 3rd Annual Engagement &...Read More
Nunzia Falco Simeone is the marketing manager for London-based Deskero, which is a cloud-based help desk software that offers simple, yet effective tools to integrate requests coming from different channels (emails, chats, websites, social networks) into a single database and to place some order...Read More
Customizing Data for the Masses from Luxottica; Interactive Panel Explores How to Leverage Loyalty and Sophisticated CRM to Drive Multichannel EngagementLuxottica, GameStop, & 7-Eleven will headline two new featured sessions focusing on customizing data for more targeted personalization, and...Read More
Pete Van Dorn, co-founder and CEO of hotel booking site PointsHound, explained to Loyalty 360 why his eight-month old company is unique.
“The sheer number of miles we offer users is unique,” Van Dorn said. “In the past, frequent flyers could earn 1 or 2 miles per dollar spent...Read More
Van Dorn, co-founder & CEO of PointsHound, addressed this issue for Loyalty 360.
“There’s been a proliferation of new loyalty programs and virtual currencies over the past few years,” Van Dorn said. “Every day it seems like a new ecommerce brand is launching...Read More
To Design and Manage Mobile and Loyalty Marketing Campaigns
ENCINO, Calif. (May 30, 2013) - ClearLine Mobile, a full service mobile marketing and loyalty company, has been selected by Millicom International Cellular (Tigo), a mobile phone network provider, to deliver turnkey and managed...Read More
Loyalty Landscape is an honest and confidential evaluation of the most important and dynamic facet of marketing: Customer Loyalty! Loyalty360, through our proactive outreach, has been collecting loyalty marketing data over the past year. We have listened to the market ask for such an...Read More
Loyalty360 brings you exclusive insight from brand executives concerning the marketing challenges they face. Today’s CEOs and CMOs at leading brands stay up at night wondering how to leverage technology and data, how to acquire and retain customers, and how to make the overall customer...Read More
In its just released Industry Brief, “Corporate Social Responsibility: Making a Difference for Customer Relationships,” Loyalty 360 – The Loyalty Marketer’s Association shares insights from industry leaders about the impact that Corporate Social Responsibility (CSR) can...Read More
Customer Engagement. It’s a phrase echoed by brands in their quest to attract and retain customers. Yet, in talking with marketers across myriad industries, we realized that it’s a concept that is often very misunderstood.We’ve found that “engagement” and &ldquo...Read More
Acxiom and Loyalty 360 partnered to author “The Loyalty Divide” which shows that when marketers fail to connect customer data to CRM initiatives, media plans and individual customer experiences, it leads to diminished loyalty, profitability and brand value. And, it’s...Read More
If the latest economic downturn has taught marketers anything, it’s that we need to keep our friends close and our customers closer . During a time of tight purse strings in both business and consumer spending, the battle for wallet share has never been more intense . Faced with the high...Read More
What’s Keeping CMOs Up At Night? What Can They Do About It?It’s truly an exciting time to be a marketer. New technology, massive customer data and emerging tools promise to reveal new strategies for understanding the customer and building lasting relationships with them. But on the...Read More
Taking a look back at 2011, several key trends greatly impacted the world of customer loyalty. From working to infuse gamification and mobile into loyalty programs, to contending with the explosion of social shopping and desire for immediacy of rewards, marketers were clearly striving to...Read More
According to a new Executive Brief released by Loyalty360 – The Loyalty Marketer’s Association, over half of marketers anticipate that the budget allocated to content marketing will grow in the next fiscal year. The study also shows that accurately capturing the value that content...Read More
In a recent QSR benchmark study from InMoment, Pizza Hut was the only large brand that stood out for food satisfaction, value, and brand loyalty.Loyalty360 caught up with Doug Terfehr, Pizza Hut’s Public Relations Director, to find out what the company is doing well and where many of its...Read More
It is hard to underestimate value of a customer experience that prioritizes a highly interpersonal and humanized touch. With the proliferation of new digital and social technologies, however, many brands have lost their penchant, or even ability, to offer this kind of customer engagement.But just...Read More
It would be hard to understate the importance of community. Communities bind and tie people together, create strong support networks, and generate shared understandings than generate trust and loyalty. Communities of involved individuals are also essential for customer engagement marketers. Those...Read More
Talking about customer loyalty, customer engagement, and customer experience is one thing. Executing on these massively important customer engagement tools is another.At Overstock.com, President Stormy Simon is fully engaged with the company’s customers and realizes the importance of...Read More
There isn’t a perfect airline rewards loyalty program, but there are several that are more attractive to customers.U.S. News & World Report released its 2015 list of the Best Airline Rewards Programs. Loyalty360 caught up with Liz Weiss, Lead Travel Editor for Vacation Rankings, Cruises...Read More
Bill Linehan, Chief Marketing Officer for Red Lion Hotels Corporation (RLHC), wants employees to know the names of every customer who walks through their doors.RLHC wants to shift the paradigm on loyalty as it rolls out its Hello Rewards loyalty program−set to be fully implemented in...Read More
Online floral marketer BloomNation.com has made great strides in the past 18 months, and will soon be releasing an app for florists and a loyalty program looms large on the horizon.BloomNation officials want to transform the online customer experience related to buying flowers. With larger floral...Read More
Listening to and understanding your customers might seem like a small task in the loyalty industry, but it often eludes brand officials. The essence of capturing mind share and, ultimately, wallet share lies in listening and understanding your customers.The Stride Rite Rewards program has...Read More
Outdoor sporting goods and apparel merchant Moosejaw is known for its solid messaging, interactive and energetic marketing, not taking itself too seriously, and making customers laugh. Customer engagement may be the goal of most brands, but for Moosejaw, it is the heart and soul of the company...Read More
Loyalty360 had an opportunity to sit down with Paul Lacap, who is the Director, Product Innovation & Marketing Services at IC Group.Lacap is responsible for helping teams develop and deliver marketing strategy, products, and services. Previously, Lacap served as an Interactive Program Manager...Read More
Setting the Pace with Loyalty: Stride Rite Shifts as Its Customers ShiftRead More
Click to read Red Lion Hotels: Where Everyone Knows Your Customer’s NameRead More
Robert Mariano, Director of Digital Strategy & Customer Engagement at Raley's Family of Fine Stores, talks about how the family-owned supermarket chain takes a genuine consumer-centric approach to offer a superb customer experience. Read More
Having recently read The Power of Habit, I’ve learned that it is possible to provide a very positive experience when leaning on the volatile human. We need to empower our employees yet provide them with clear, concise training to understand, and learn to practice the brand...Read More
In this edition of Loyalty360's Thought Leadership in Loyalty podcast series, Loyalty360's Mark Johnson talks with Bruce Rogers, Chief Insights Officer from Forbes, to discuss the rapidly changing nature of customer loyalty, how brands can transform their culture to enhance...Read More
Loyalty360 Thought Leadership Video Series: Bruce Rogers, Chief Insights Officer, Forbes & Loyalty360 CEO and CMO, Mark JohnsonLoyalty360's Mark Johnson talks with Bruce Rogers, Chief Insights Officer from Forbes, to discuss the rapidly changing nature of customer loyalty...Read More
Breaking news – major changes to travel loyalty programs! Lots of discussions are happening around this topic lately. As jaded as I may be, these changes didn’t seem like breaking news to me, my initial reaction was, “What’s all the fuss about? No surprise...Read More
When developing or enhancing a loyalty program, brands should focus on their most loyal customers – and not on acquiring new ones, according to David Robinson, senior marketing lecturer at the University of California-Berkeley.
Robinson told Loyalty 360 that customer acquisition and...Read More
Dow Jones is an American publishing and financial information company and The Wall Street Journal is its flagship product.
Suzi Watford is Dow Jones’ Chief Marketing Officer, overseeing global sales and marketing efforts for The Wall Street Journal. Leading an ...Read More
Despite the vast openness of its seemingly endless reach, the sky can still feel pretty crowded for brands operating within the hypercompetitive airline industry.
As a business that has traditionally faced small profit margins and high fixed costs, combined with the continuous threat of...Read More
Ashley Ceraolo, Vice President of Marketing, Digital and Social Media at California Pizza Kitchen, is very proud of the company’s successful Pizza Dough Rewards loyalty program. It has become the company’s foundational element at the heart of tis national and local promotional...Read More
“You’re in Good Hands with Allstate.” Created in 1950, that slogan is still representative of Allstate’s mission to provide customers with peace of mind in their times of need. The Allstate Corporation is the largest publicly held personal lines insurer in the United...Read More
Harlequin is a Toronto-based company that publishes women’s fiction. Founded in Winnipeg in 1949, Harlequin was owned by Torstar Corporation, a broadly based media company and one of the largest newspaper publishers in Canada from 1981 until purchased by News Corporation in 2014 and made a...Read More
For decades, Lowes Foods has faced a tremendously competitive grocery industry. But by maintaining strong ties to the local community, and by offering a one of a kind customer experience, it has managed to excel in this space. Based in North Carolina, Lowes Foods engages the surrounding...Read More
BP is one of the world’s leading providers of oil and gas for a good reason. The brand continually strives to offer an exceptional customer experience that is imbued with a high degree of consistency, simplicity and value. If customer engagement today is all about meeting and responding to...Read More
For some customers, loyalty programs are nothing more than an additional source of confusion and misinformation. Some points can be redeemed for certain rewards, while some points can only be used for others, and the entire system is subject to what seems like an encyclopedia full of restrictions...Read More
Rite Aid, in addition to being a leading national chain of drugstores, finds itself in a unique position in customer loyalty marketing. Along with brands like Macy’s, AT&T, and Nationwide Insurance, Rite Aid is part of Plenti, the nation’s first loyalty coalition program. As a...Read More
With 14 million active members, the Regal Cinemas Crown Club loyalty program is the largest in the industry. Driving customer loyalty is difficult among movie theaters, due to the similar service offered by all brands. In order to set itself apart, Regal relaunched the Crown Club program and is...Read More
Interactive Survey Results from Customer Loyalty and Retention Executives
How are B2B companies becoming successful in customer loyalty and retention campaigns? Is it really a loyal customer that you want or a customer advocate? How can you create a customer loyalty department that is an...Read More
November 6-8, 2011The Westin StonebriarDallas, TXEngagement Expo 2011 is bringing together a slate of best-in-class speakers and partners to arm attendees with the education, insights, and proven tools they need to present their customers with the most inviting, interactive and personalized...Read More