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A group of former brand analysts, CRM and loyalty marketers, developers and strategists, Baesman Insights & Marketing has perfected the science of analyzing customer data and seeing what others often miss. It’s the result of hard-earned experience aggregating...Read More
A group of former brand analysts, CRM and loyalty marketers, developers and strategists, Baesman Insights & Marketing has perfected the science of analyzing customer data and seeing what others often miss. It’s the result of hard-earned experience aggregating and analyzing data for some of the most well-known retailers in the world. We strive for a deeper, more dimensional understanding of your customers, and the insights they share with you every day. Uncovering and activating the insights in your customer behavior is when the real fun begins. Across all channels – online or in stores – we’ll help you form new and deeper connections that foster enduring loyalty and engagement. There’s never been more disparate sources of data – across multiple devices, channels and platforms – and less understanding of what it’s saying. Baesman will help you channel your multiple data sources to do amazing things.
Baesman. Smart Marketing. Beautiful Results.
Baesman Group, Inc. is a privately held, nationally-recognized, single-source provider for both data-driven marketing strategy and multichannel execution. Our programs are designed and proven to establish and enhance customer identification, acquisition and retention, while providing ROI measurements on the backend to ensure effective use of invested dollars. We make it easier, faster, and more cost-effective for you to engage your customers in meaningful dialogue.
274 Marconi Blvd
Columbus, OH 43215
C-Store / Grocery, Consumer Packaged Goods, Financial Services / Banking, Healthcare, Insurance, Non-profit, Other, Pharmaceuticals, Restaurants / QSR, Retail, Sports / Entertainment, Technology, Telecommunications, Transportation / Automotive, Travel / Hospitality
50 - 249 Employees
B to C
$11 - $50 Million
Acquisition Services. Most brands struggle to acquire new customers. We’re here to help. By learning more about your current customers and your ideal prospects, we can leverage our proprietary methodology to identify the people most likely to respond to your prospecting campaign.
Direct Marketing. You don’t have time to worry about list pulls and file preparation—you’ve got a marketing department to run. We seamlessly pull campaign-specific files based on the desired model or campaign strategy. Your house file and acquisition customers are compiled and ready to go after we put them through the rigors of data hygiene and deduplication.
Insights and Analytics. A far better understanding of your customers — that’s what this is all about. Baesman puts powerful business intelligence tools in the hands of experienced analysts to reveal opportunities, sharpen marketing strategies, and improve your ROI.
Data Services. Data - We love to organize it, manage it, streamline it. Because that’s the key to doing more with it later. When data is cleaned, integrated, and accessible, you’ll see your customers in entirely new ways.
Campaign Execution. So many options for reaching your customers. And so many ways to get it not quite right. At Baesman, this risk is unacceptable. We know how to plan, launch, monitor, and assess marketing campaigns that put customers in motion. And get better with each iteration. Our dedicated team covers it all— from design services and printed communications to email and digital data support, we work hard to ensure your campaign is executed seamlessly.
Creative Design Services. We offer a full suite of creative services, handling everything from concept designs for direct mail, full catalog design services, and responsive email templates. Clients turn to us for design that is not only on-brand, but performs above expectations. Our designers collaborate and work seamlessly with other agencies or in-house resources to produce dynamic, on-brand creative.
Customer Relationship Management. There’s never been more customer data to work with, and less understanding of what it’s saying. But good news: we speak this language. As an agency of former brand-side marketers, strategists, data analysts, and technologists, we see connections in the data that others miss. We capture, organize, and study behaviors to give you a more insightful understanding of your customer—and this leads to winning strategies, highly responsive campaigns, and increased profit.
Direct Mail Services. Direct mail is alive and well, and Baesman can help you maximize your campaign circulation. We identify what portion of your mailing should be house versus prospect, and which offer fits your brand’s budget and drives the desired response. We’ll even show you which house customers to mail for the best ROI. Combine this with our proprietary acquisition strategy and you’ll be amazed at the results.
Email Services. There’s more to an effective email campaign than you may realize. Planning. Testing. Segmentation. Automation. We meld industry trends, best practices, and business goals so your customers can’t help but click “open.” Then we monitor response and evolve the program to be even more effective.
Loyalty Services. Everyone knows it’s cheaper to keep a customer than earn a new one. That’s why loyalty programs are so critical to the customer life cycle. We’ll help you develop rewards and other programs that recognize your best customers, generate sales, and feed you analytics that deepen your understanding of your most active brand loyalists.
Printing & Fulfillment. The precisely timed release of highly personalized direct marketing. The production and rollout of complex retail kits. The convenience of on-demand printing. The assurance of getting the right offer into the right hands exactly when you intended. Whatever your printing needs, Baesman delivers. We offer a fleet of digital, conventional, and UV 6 color presses that produce thousands of sheets per hour, 24-hour a day. As a G7 certified printer, we match color across all presses for even the most color-conscious brands.
Social Marketing Services. Turn the selfie into a solution. Baesman has partnered with ReadyPulse to offer patented self-service technology that allows you to surface relevant, high-quality, and authorized user-generated content from your brand’s digital influencers and transform it into shoppable experiences right on your eCommerce pages. As a digital marketer, you can quickly associate your products with brand-relevant UGC through catalog integration in a variety of configurable display options. Ask us for a demo—it’s an amazing new way to increase social referrals, online engagement, and eCommerce conversions.
"We partnered with Baesman a little over a year ago. They provide Stanley Steemer with Database Management, Analytics, Email Marketing and Direct Mail Services. They are truly reliable and trusted partners. We can always count on them to provide effective, highly-targeted and cost-effective marketing strategies that have consistently outperformed our previous programs. The Baesman team always puts our best interests first, and we’ve seen a tremendous amount of growth and customer engagement in our CRM program since we started working with them."
- Justin Bates, President, Stanley Steemer - 2014
Direct Marketing News feature article (Sep 1, 2015)by Cindy WaxerMarketers who ignore the influence of marketing on customer experience do so at their peril.Read the full story here: http://www.dmnews.com/customer-experience/its-time-to-face-marketings-impact-on-customer-experience/article...Read More
This is part of a series of posts on modern approaches to customer loyalty aimed at improving it through customer engagement. A fuller discussion is available in my new book, You Can’t Buy Customer Loyalty, But You Can Earn It.Lots of CRM vendors talk about personalization but their idea of...Read More
A group of former brand analysts, CRM and loyalty marketers, developers and strategists, Baesman Insights & Marketing has perfected the science of analyzing customer data and seeing what others often miss. It’s the result of hard-earned experience aggregating and ...Read More
Last year, most loyalty marketers predicted that points for perks would continue to engage consumers and drive retail sales. They were right.It’s important to note, though, that many loyalty programs of the last year look different from what they may be in the coming 12 months. Loyalty...Read More
There is a lot of buzz about content. However, there is a critical difference between relevant content focused on your customer’s needs versus content that is sales oriented and self-serving.The Content Marketing Institute defines content marketing as "a marketing technique of creating...Read More