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BRAND CORNER

Browse Loyalty360’s content about the brands who are leading the way when it comes to customer loyalty. Stay on top of the latest news and research, and learn about the best practices, tools, techniques, partnerships and metrics that top brands are using to win loyal and profitable customers.

  • Dunkin’ Donuts Adapts to Modern Customer Experiences
    By: James M. Loy, Loyalty360,

    Dunkin' Donuts uses big data and advanced customer engagement techniques to bring a 1:1 experience to millions of loyal followers every single day. In this respect...Read More

  • Choice Hotels Looks to Grow Burgeoning Loyalty Program Even Bigger
    By: Mark Johnson, Loyalty360,

    In Choice Privileges, Choice Hotels has a staggeringly successful loyalty program that eclipsed the 25 million-member mark this year.   In an intriguing interview...Read More

  • FedEx Keeps Technology Top of Mind to Drive Brand Loyalty
    By: Mark Johnson, Loyalty360,

    FedEx Services wants to keep technology top of mind to create a compelling customer experience that drives brand loyalty.   FedEx, which earned Bronze honors in the...Read More

  • Compelling Experiences Lead to Brand Loyalty at Marcus Theatres
    By: Steve Taggart, Loyalty360,

    The movie theater industry is one that is built on customer experience. Especially considering today’s landscape, in which movie lovers can just as easily turn on...Read More

  • Church’s Chicken Builds Authentic Emotional Customer Engagement Through the Magic of Digital Storytelling
    By: Mark Johnson, Loyalty360,

    Church’s Chicken takes an approach to customer engagement that is beyond most, if not all, other brands in the QSR space. As one of the nation’s leading fried...Read More

  • Caesars Never Leaves Customer Loyalty to Chance
    By: James M. Loy, Loyalty360,

    In the gaming and entertainment world, there are few brands that command as much attention, respect and brand loyalty as Caesars Entertainment Corporation. With a number of...Read More

  • Owned by Its Policyholders, Guardian Life Insurance Focuses on Measuring Customer Experience
    By: Mark Johnson, Loyalty360,

    As a mutual company, customer experience is not just a buzzword for Guardian Life® , it’s a necessity. Guardian is a Fortune 250 financial services company that...Read More

  • Iron Tribe Fitness Drives Holistic Customer Engagement Through Close Knit Communities
    By: Mark Johnson, Loyalty360,

    As health and wellness become growing cultural concerns, Iron Tribe Fitness is stepping in to create tight fitness communities that can change people’s lives...Read More

  • General Motors Remains a Leader in Automotive Customer Experience
    By: Mark Johnson, Loyalty360,

    Few automakers are able to stand toe-to-toe with General Motors. The company was built upon a foundation of brand loyalty, and continues that tradition in 2016...Read More

  • Read Ambitiously Is At the Heart of The Wall Street Journal Customer Experience
    By: Mark Johnson, Loyalty360,

    Dow Jones is an American publishing and financial information company and The Wall Street Journal is its flagship product. Suzi Watford is Dow Jones’ Chief...Read More

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